“Whereas our marketing department works on actually marketing products, I’m at a slightly deeper level, as I also work on deciding whether, how and where we’ll ultimately make a product. I’ll pass on simple customer feedback to the production development department right away, but in larger projects, I’ll explore ways to give the product a wider launch.”
“When people ask me where I work, my response is always the same: Aviko, yeah the chip company. What many people don’t know is that you can do a whole lot more with potatoes. I didn’t know how much potential potatoes had before I came to work here either.
I’m proud of everything we’re doing for the future. We’ve started emphasising lesser known products and they’re gradually starting to grow, which has a major impact on the market. I think our gratin, for example, is fantastic! It’s a luxury product that, for many restaurant owners, is very time-consuming to make. Our gratin makes their lives easier whilst also allowing them to serve a delicious product.”